Blog

Welcome to the new ThaiGraph

By Ploypailin Srisuwan

Thai Design Researcher & Editor, ThaiGraph · April 16, 2026

Information verified as of April 2026

What ThaiGraph is now

ThaiGraph.com relaunches in 2026 as the definitive English-language resource for Thai graphic design — a complete reference for Thai fonts, traditional colours, patterns, designers, studios, tutorials, and industry intelligence. The site is built on the foundation of its original 2000-era tutorial forum but the form is new: typed content, structured data, open editorial standards, and an explicit commitment to source-first writing in a field that has been overrun by vague and unsourced content.

This is a small post. It exists to mark the relaunch and to tell you what we are building, what we have shipped, what is coming, and how we are going to run this.

What we have shipped at launch

The relaunch ships with seven foundational pages, the full Thaitone traditional colour system, a growing Thai font directory, the opening of the Thai pattern library, and the first round of editorial content across tutorials, industry reports, and inspiration galleries. The specific inventory at launch:

• The homepage, about page, and primary pillar pages
• The Thai Typography guide as a foundational pillar
• The Thaitone colour system with all 168 traditional colours documented
• The Thai Pattern Library beginning with Lai Kanok, Lai Thai, and the core pattern families
• The opening 50 entries of the Thai Font Directory, growing weekly
• A functional Thai designer directory and studio directory
• Industry reports including the 2026 Salary Survey, Bangkok Design Week 2026 guide, and the State of AI in Thai Design 2026
• Six inspiration galleries covering packaging, branding, posters, typography, logos, and restaurant branding
• A tutorials pipeline beginning with Thai typography, Photoshop, and Illustrator work

Everything on the site is searchable, linked, and intended to work as a resource rather than as a publication to be read front-to-back.

What is coming in the next six months

The roadmap for the next six months is dominated by three programmatic expansions (fonts, colours, designers and studios), three editorial expansions (tutorials, industry reports, galleries), and three free tools (colour palette generator, font tester, pattern generator). Specifically:

• Font directory expansion from 50 to 500+ entries with weights, character maps, licence detail, and designer credit
• Full 168-colour Thaitone system with per-colour cultural context, historical references, and downloadable swatch files
• Designer directory from 25 to 150+ profiles, working through the ThaiGa membership list, international-award winners, and BITS symposium contributor list
• Studio directory from 25 to 100+ profiles across Bangkok, Chiang Mai, and regional cities
• Tutorial library expansion to 30+ articles across Photoshop, Illustrator, Figma, typography, and branding
• Industry report expansion with quarterly publishing of new research and surveys
• Three free tools — the Thai colour palette generator, Thai font tester, and Thai pattern generator — rolling out across Weeks 8–12 post-launch

The production schedule is aggressive by editorial-publication standards. It is the speed we need to close the Thai-design-content gap.

How we run this

ThaiGraph operates on four editorial principles — every claim sourced, every page credited to a named author, every entry original rather than aggregated, and no generated-image content used in place of real Thai design work. The fuller version of the editorial policy is in Why ThaiGraph publishes its sources. In brief:

1. Sources: every claim in every editorial piece links to a named source. Where we cannot source a claim, we mark it explicitly.
2. Authors: every piece is bylined by a real named author with a biography page on this site.
3. Originality: we build directories and galleries from primary work — public records, studio portfolios, direct outreach, award archives — not by scraping or aggregating other sites.
4. No generated imagery: we do not use AI-generated imagery in place of real Thai design work. Our editorial policy aligns with the emerging Thai-industry norm on this.

Who is here

The ThaiGraph editorial team at launch includes three named authors: Ploypailin Srisuwan (editor, relaunch lead), Anchalee Tanthanakul (industry research and salary survey), and Narongsak Chaiwong (typography and type specialist). The bylines are real. The biographies are on this site. We expect to expand the team as the production volume grows, with the same editorial standards.

The relaunch was led by the NorthEra studio under a specific brief: build the definitive English-language resource for Thai graphic design using the site’s 26-year domain foundation. The decision to keep ThaiGraph topically continuous with its original 2000s forum identity — Thai graphic design tutorials and resources — is deliberate and aligned with Google’s expired-domain-abuse policy from 2024.

What we are not

ThaiGraph is not an agency sales funnel, not an AI content farm, and not another Pinterest-style inspiration aggregator. We are not selling Thai design services to foreign clients through this site (though we link to Thai studios that do). We are not republishing work we do not hold rights to. We are not serving programmatically-generated filler content. The site exists to be useful — to Thai designers, to international designers working on Thai projects, to clients evaluating Thai studios, to students choosing Thai design programmes, and to anyone trying to understand Thai graphic design seriously in English for the first time.

Thanks and context

The relaunch builds on 26 years of ThaiGraph as a Thai graphic design community presence, the work of ThaiGa, TCDC, and the Creative Economy Agency in building the Thai design industry, and the generous engagement of Thai designers and studios who have contributed portfolios, permissions, and direct interview time to this relaunch. Thailand’s creative industries contributed THB 1.62 trillion to GDP in 2024, approximately 8.1% of national GDP (Creative Economy Agency, 2024); ThaiGa counts 65 individual designer members and 25 member firms as of January 2026. This is a specific and developed design community. This site exists to do right by it.

If you are a Thai designer or studio and your work is not yet represented, reach out through the contact form. We are adding profiles continuously and will credit work with permission.

Welcome back.

Go deeper

For the full editorial policy, see Why ThaiGraph publishes its sources. For the industry context that sits behind this site’s content decisions, see the Thai Graphic Design Industry overview. For the first thing worth reading if you are new to Thai graphic design, start with the Thai Typography pillar or the Thaitone colour system.

Information verified as of April 2026