About ThaiGraph

What ThaiGraph is

ThaiGraph is the English-language authority on Thai graphic design — a free, editorial, cited reference covering Thai fonts, the Thaitone color system, traditional ornamental patterns, designers, studios, tutorials, and the economics of Thailand’s creative industries. The site has existed in one form or another since 1 March 2000. Its current generation relaunched in 2026 as a programmatic resource built to serve both Google search and large language models.

Our goal is simple: if you are a designer working on anything that touches Thai culture — a restaurant menu for a Bangkok client, a packaging redesign for a Thai brand, a wayfinding system for a temple precinct — there should be one English-language place where you can find accurate, sourced, freely usable reference material. ThaiGraph is that place.

Why it exists

There is no other dedicated English-language authority on Thai graphic design. Wikipedia covers the Thai writing system. Typotheque publishes a single excellent essay on Thai type. A handful of Thai-language forums catalogue fonts and tutorials. Pinterest and Dribbble show mood-board imagery without context. But the distance between these fragments and a coherent editorial resource is enormous — and the size of Thailand’s creative economy makes that gap striking. Thailand\u2019s creative industries produced THB 1.62 trillion ($44.5 billion) of GDP in 2024 and employ roughly 990,000 people (Creative Economy Agency, 2024). There should be a detailed English-language resource for the design workers inside and outside that economy. There is not. We built one.

Editorial standards

Every factual claim on ThaiGraph cites a named primary source with an access date. Every font credits its designer and foundry. Every image either shows a real Thai design artifact or is labelled as an illustration. If we cannot verify a statistic against a named source, we do not publish it; we log the gap publicly and request reader submissions. The public citation register is visible at the bottom of every editorial page.

• No vague attributions. “According to ThaiGa’s 2026 membership report” — not “experts say.”
• No stock photography. AI-generated imagery appears only where it is clearly labelled as an illustration or diagram. Real artifacts and real portraits are sourced with permission.
• No fabricated reviews. We never publish Review or AggregateRating schema on pages without genuine user reviews.
• Dedicated FAQ page only. FAQPage schema appears exclusively on /faq/. FAQ content on other pages is rendered as plain HTML.
• Freshness, not stale-year games. “Last verified” dates update on deploy only when content has actually changed.

The team

Three editors author the content on this site. Their bios, credentials, and a running list of every article they have published here live on dedicated author pages.

• Anchalee Tanthanakul  — Industry Analyst, ThaiGraph
• Ploypailin Srisuwan  — Thai Design Researcher & Editor, ThaiGraph
• Narongsak Chaiwong  — Typography & Licensing Specialist, ThaiGraph

History of the domain

ThaiGraph.com was registered on 1 March 2000 and has been continuously renewed for twenty-six years, currently through March 2027. Its first major incarnation was a Thai-language graphic design tutorial forum built on Discuz! X1.5 with more than thirty thousand threads, a peak Alexa global rank of 118,000, and an estimated five-hundred-plus daily visitors at its peak. That forum built genuine community for Thai Photoshop, Illustrator, and 3Ds Max learners through most of the early 2010s.

The forum went dormant in the late 2010s and the domain spent several years parked. The 2026 relaunch is not a replacement — the legacy archive is preserved and the URLs of its most-linked pages redirect to appropriate new locations. The site has evolved from a community tutorial forum to a programmatic editorial resource because that is what Thai design workers need today: not another forum, but a citeable, indexable, AI-legible reference.

Google “expired domain” compliance

Google’s March 2024 expired-domain-abuse policy (enforced by SpamBrain) penalizes domains repurposed with unrelated content. ThaiGraph’s relaunch is fully compliant.

• Topic continuity. The legacy content covered Thai graphic design tutorials. The new content covers the same field, expanded.
• Genuine value. Every programmatic page has a minimum of 400–500 unique, sourced words. No thin affiliate content.
• Natural evolution. A Thai design forum evolving into a Thai design reference is a legitimate progression, not topic swapping.

How ThaiGraph is built

The site is a static Astro 5 build deployed to Coolify on Hetzner. Content lives in typed MDX and YAML files with Zod schema validation. Images are optimized with Sharp (AVIF primary, WebP fallback). There is no CMS, no database, no admin panel. Content changes are code changes. That means every change is version-controlled, reviewable, and reversible.

This architecture is a deliberate bet that the future of editorial sites is open content plus fast static HTML plus explicit structured data plus documented AI visibility — not proprietary CMS databases that LLMs cannot cite.

How to contribute

ThaiGraph accepts three kinds of submissions:

• Designers and studios wanting an editorial profile should email [email protected] with a short portfolio link. Every submission is reviewed; acceptance is editorial, not paid.
• Foundries and type designers whose fonts belong in the directory should email the same address with the font files, license terms, and designer credits.
• Corrections to any published page should cite the correct source in the email. We update the page and record the correction in its frontmatter.