Thai font · FREE

Anakotmai

อนาคตใหม่

By Narongsak Chaiwong

Typography & Licensing Specialist, ThaiGraph · July 4, 2026

Information verified as of July 2026

What Anakotmai is

Anakotmai (อนาคตใหม่, “new future”) is a free loopless Thai sans designed by Smich Smanloh at Cadson Demak in 2018 as the headline typeface for the Future Forward Party’s media communications. It ships in three weights — Light, Medium, and Bold — covering both Thai and Latin, and remains freely downloadable for any use, including commercial work.

Few Thai typefaces carry a political biography. Anakotmai was commissioned as a custom headline face for a brand-new party, and when Thailand’s Constitutional Court dissolved that party in 2020, the font outlived it: the Move Forward Party and later the People’s Party (พรรคประชาชน) each continued hosting it for free public download “for public benefit.” The original futureforwardparty.org download page is offline; the current official distribution point is the People’s Party font page.

That makes Anakotmai one of the most unusual entries in the Cadson Demak catalogue — a foundry better known for retail and Google Fonts releases like Prompt — and a rare case of a Thai political identity typeface entering general circulation.

Character design and tone

Anakotmai uses a loopless (ไม่มีหัว) Thai construction with wide proportions on a Neo-Humanist structural foundation, combining curved sweeping strokes with straight lines on certain characters for distinctive recognition. The result reads modern and forward-leaning without tipping into cold geometry.

According to Cadson Demak’s release notes, the mix of sweep and straightness is deliberate: most strokes curve, but selected characters take flat, decisive lines so the face stays recognisable at headline sizes on posters, stage backdrops, and social graphics. The wide proportions give short Thai headlines visible presence — the setting a campaign wordmark needs.

The Latin companion is drawn to the same visual texture as the Thai, so mixed-script party materials — Thai slogans over English hashtags and names — read as one coherent voice rather than two fonts sharing a layout. For the mechanics behind that kind of Thai-Latin matching, see our Thai typography guide.

Weights and availability

Anakotmai ships in three weights — Light, Medium, and Bold — released in 2018 and covering Thai and Latin character sets. There are no published italic cuts or variable axes in the distributed family.

The font is not on Google Fonts. Distribution has always run through the commissioning party and its successors: first Future Forward, then the Move Forward Party, and currently the People’s Party download page, which links a public Google Drive folder with the font files. Three weights is a headline-family inventory, not a text-family one — plan on a separate body font for long-form work.

Best use cases

Anakotmai is a headline and display face: it suits campaign-style graphics, posters, event branding, and social media creative where a wide, modern loopless voice is the point. Strong briefs:

• Poster and banner headlines where wide loopless Thai needs to carry from a distance
• Social media graphics and video title cards in the Light–Bold range
• Event and movement branding that wants an assertive, contemporary Thai voice
• Editorial pull-quotes and section openers paired with a quieter body face

Two cautions. First, the family’s political history is part of its public identity in Thailand — brands should choose it knowingly, since Thai audiences may read the association. Second, with only three weights and no italics, it is not built for body text; set running copy in a text family like Sarabun instead. For broader loopless options, browse loopless Thai fonts.

Pairings

Anakotmai works best as the display voice above a well-built Thai text family. Three pairings:

• Sarabun — the open-licensed Thai body workhorse; its quiet clarity lets Anakotmai’s wide headlines do the talking
• Noto Serif Thai — a looped serif counterpoint for editorial layouts that want contrast between a modern headline and traditional text
• Kanit — a fellow Cadson Demak loopless sans for secondary hierarchy (subheads, captions) when the whole system should stay loopless

Licensing

Anakotmai is distributed free of charge, with the official distribution pages explicitly permitting free download and use including commercial purposes. Both the Move Forward Party and the current People’s Party pages state the font is provided “for public benefit” under those terms.

Note what this is not: it is not released under the SIL Open Font License, and the distribution pages do not publish terms for modification or redistribution of the font files themselves. If your project requires a formally open license — web-font self-hosting under audited terms, embedding, or derivative work — use an OFL family with a similar contemporary loopless character, such as Prompt or Kanit, both from the same foundry. For straightforward free use in commercial design work, download Anakotmai from the People’s Party page.

Information verified as of July 2026